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  • Amazing, Soekarno Hatta Airport Entered the List of 100 Most Expensive Brands in Indonesia


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Amazing, Soekarno Hatta Airport Entered the List of 100 Most Expensive Brands in Indonesia

13 Jun 2019

JAKARTA ( - Powerful, Soekarno Hatta International Airport is listed as one of the most expensive brands in Indonesia.

Based on a study of independent consultants from the UK, Brand Finance who collaborated with SWA magazine, the brand value of the Soekarno-Hatta International Airport reached US $ 72 million.

With that brand value, Soekarno-Hatta was in position 71 of the list of the Top 100 Indonesia Most Valuable Brands in 2019.

"This achievement is the first time, making Soekarno-Hatta a newcomer to the list. "In fact, Soekarno-Hatta became the only airport that was able to become the most expensive brand," explained President Director of Angkasa Pura II Muhammad Awaluddin in Jakarta on Wednesday (12/06/2019) night.

The methodology used by Brand Finance in determining brand value includes a number of processes, namely calculating the Brand Strength Index (BSI), Brand Royalty Rate and Brand Revenues, until finally a Brand Value is obtained from a brand.

He said, the success of Soekarno-Hatta in the ranks of the most expensive brands for the first time was the result of the transformation being carried out by the company.

This transformation has led to an increase in service to the highest standards and has an impact on the formation of customer loyalty and increased revenue.

"There are three transformations that we are doing, namely business & portfolio transformation, infrastructure & operation system transformation, and human capital transformation. "The transformation is to achieve the goal of making Soekarno-Hatta the best smart connected airport in the region," he explained.

Angkasa Pura II also carries out massive development in Soekarno-Hatta such as terminals, runways and train stations where this is included in the hard infrastructure.

"On the other hand, we offset that development by developing soft infrastructure, namely the digital ecosystem," Awaluddin said.

The combination of hard infrastructure and soft infrastructure development is able to make Soekarno-Hatta maintain high standards in serving 60-70 million aircraft passengers per year.

"Digitalization at Soekarno-Hatta is very important because it cannot be managed in traditional ways anymore. Through digitalization, we are able to serve 60-70 million passengers even though the new terminal capacity is around 50 million passengers, "he added.

Soekarno-Hatta currently operates with three terminals, namely Terminal 1, Terminal 2 and Terminal 3. (omy)