Latest news about PT Angkasa Pura II (Persero)
Tangerang - In an effort to encourage tourism in the country, PT Angkasa Pura II (Persero) is committed to developing all airports managed to become digital destinations. This is in line with one of the programs echoed by the Ministry of Tourism of the Republic of Indonesia in establishing a Tourism Ecosystem that includes: accessibility, attraction, and amenities.
Associated with the concept of tourism ecosystem, one of which includes accessibility, the airport can be associated as "new attraction in special space". Quoting Arief Yahya's explanation as the Minister of Tourism of the Republic of Indonesia that digital destinations are exciting destinations in cyberspace, viral on social media.
Digital destination is a demand in the booming era of technology, namely the millennial generation, which is the most thirsty consumer of experience compared to previous generations. "Millennials or more popular kids nowadays often refer to the differentiation of this new destination product with the term Instagramable. The hope is that in 2018 there will be 100 digital destinations in 34 provinces in the country, "said Arief, who was met at the launch of the collaboration between the Ministry of Tourism of the Republic of Indonesia and Grab at Terminal 3 of Soekarno-Hatta International Airport.
In addition to the various tourist objects visited during the holidays, capturing the moment at the airport through photo media is also often uploaded by tourists to social media. Globalhunter, which is a ticket booking service company, has analyzed a number of the most popular airports on Instagram. Incheon International Airport in South Korea is ranked top. For Soekarno-Hatta International Airport, there is 13th place as the airport that most often appears on Instagram with a number of airport photos uploaded to Instagram reaching 122,213.
President Director of PT Angkasa Pura II (Persero) Muhammad Awaluddin who was met at the same moment also agreed to the statement of the Minister of Tourism of the Republic of Indonesia. Awaluddin said he was optimistic to transform an airport managed by Angkasa Pura II into a digital tourist destination. "Early November this year was the right moment to juggle 15 airports in Angkasa Pura II to become an increasingly Instagramable airport so that service users, especially kids nowadays can get different customer experience," Awaluddin explained.
Hard work and commitment are key in realizing a more Instagramable airport. "The term becomes insignificant. Even more important is our hard work and commitment to make it happen, we are targeting 1 million uploads of moments on social media (twitter, Instagram, facebook) for service users at AP II airports, "concluded Awaluddin.
At the moment of the collaboration between the Ministry of Tourism of the Republic of Indonesia and Grab, Angkasa Pura II fully supports the #JelajahIndonesiaLebihDekat campaign program through which the Government will collaborate with Grab to bring in 17 million foreign tourists in 2018 and 20 million foreign tourists by 2019 by promoting destinations superior tourism in the country.